Whether you're launching from scratch or your current site no longer reflects where you're headed — we'll build something that does. We work with DTC founders, ecommerce brands, and service-based businesses who are ready to use their website as a true sales channel.
We build modern, fast, and strategic websites built from the ground up – or from where you are. Every project is structured with clarity in mind: user flow, content hierarchy, and seamless user journeys
More than design — we shape how your store sells. We build Shopify stores for performance from first impressions to checkout. We build your storefront from the ground up or identify friction on current site costing you revenue and map a conversion-focused rebuild.
From product merchandising to checkout, every decision is made to increase conversion, and support revenue growth.
Every project starts with your customer — how they think, browse, and buy. We build the strategy first: understanding your business, your audience, and what needs to happen the moment someone lands on your page. The design follows from there.
A great-looking site that doesn't convert is just an expensive business card. Without the right structure and user experience, even the best brands leave revenue on the table.
We use both aesthetics and strategy to design digital experiences that deliever:
• Brand storytelling
• Intuitive navigation
• Conversion-focused product and services pages
• Clear customer journeys
New York, NY
Shopify Ecommerce – Beauty
Kawarthas, ON
WordPress Web Design – Interior Design
Vancouver, BC
Shopify Ecommerce – Lifestyle
We specialize in Shopify and WordPress. For ecommerce brands — particularly DTC, fashion, home, lifestyle, and beauty — we build on Shopify. For service-based businesses, editorial brands, and content-heavy sites, we build on WordPress with SEO-first architecture.
Yes — we work with brands across Canada, the US, and internationally. Our clients are primarily online businesses, so location is never a barrier.
Both. We build new Shopify and WordPress sites from the ground up, and we also audit and redesign existing sites where the structure or conversion performance isn't delivering results. Most redesign clients come to us because their current site looks fine but is outdated or isn't converting.
Timelines depend on scope and how quickly feedback is provided.
We work efficiently to meet deadlines without compromising quality. A full Shopify ecommerce build typically takes 6–10 weeks from strategy to launch. WordPress websites run 4–8 weeks. Ecommerce strategy audits are delivered within 2 weeks.
Project investment varies by scope. Full website or ecommerce store builds typically range from $5,000–$25,000 CAD. Strategy-only engagements start at $2,500.
Yes. We offer monthly retainer packages for continued development, conversion rate optimization, updates, backups, and ecommerce management. Many clients stay with us long-term as their brand grows.
Most agencies hand you a beautiful site and walk away. We build websites around how your customers actually shop — combining design, strategy, and conversion thinking from day one. Every decision, from page structure to checkout flow, is made with revenue in mind.
Working with us means you get strategic consulting for all areas of your online presence. From copywriting, photography, and social strategy - if it affects your brand, we want to talk about it.
Yes, we handle website hosting setup, domain registration (if you don't have one yet), and domain connection, ensuring a seamless setup process for your website. Shopify hosting is included in your Shopify plan, and for WordPress we recommend and configure the right hosting environment.
We hear this often. Late deliverables, poor communication, a site that looks nothing like what was discussed, or a beautiful design that simply doesn't perform. Our process is structured, transparent, and built around results — not just aesthetics. You'll have a clear scope, defined milestones, and a direct line to us throughout.
Yes — this is actually where we do some of our best work. Book a free strategy call and we'll help you figure out exactly what your site needs, what platform makes sense, and what a realistic investment looks like.
FOURM is best for product-based brands, DTC founders, and ecommerce businesses on Shopify that want a conversion-focused website. We're a strong fit for beauty, home, and lifestyle brands generating $500K–$10M+ in revenue.
Yes — Shopify design and development for direct-to-consumer brands is our core focus. We combine ecommerce strategy with custom Shopify builds to create stores that are optimized for conversion, brand, and long-term growth.
No. Web design and ecommerce strategy is what we do best, and we'd rather be great at that than average at everything. We stick to what we love.
Yes. Every website we build is optimized for search from the ground up — not bolted on at the end. This includes keyword research, on-page optimization (titles, headings, meta descriptions, image alt text), clean site architecture, and technical SEO like page speed, mobile performance, and Core Web Vitals.
For WordPress builds in particular, SEO structure is built into how we develop the site — because a site Google can't read is a site that won't grow.
We work across a range of project sizes, and we'd rather have an honest conversation about budget upfront. If your budget isn't the right fit for a full build, we'll tell you — and we may be able to suggest a phased approach that gets you moving without overextending.
We understand that investing in your online presence is crucial for long-term success, and we're committed to finding a solution that aligns with your financial objectives.
No, social media is not our primary area of expertise or interest (we stick to what we love). However, we offer strategic direction and consultation and handle contracting the experts for it.
We manage the entire process, end to end—so you don’t have to.
This is one of the most common reasons brands come to us. You know your site needs work — but between running the business, managing your team, and everything else, it keeps getting pushed. We handle the entire process so you don't have to. You show up for feedback and approvals. We do the rest.
That's exactly what the strategy call is for. We'll ask the right questions, assess where you are, and tell you plainly what we think you need — even if that means starting smaller than you expected.
Start by booking a free 15-minute strategy call. We'll talk through your goals, your current site, and what success looks like for your business. We take on a limited number of projects per year to make sure every client gets the time and attention their project deserves.
Tell us where you're at and where you want to go. Together, we'll talk through what the right next steps look like- no pitch, no pressure.
