Tasked to reinvigorate the brand with a new brand identity and web site for the next evolution of the business.

The clients asked for a contemporary and minimalistic feeling for the web redesign and a narrative that spotlighted their commitment to timeless elegance and functional design solutions.

Simultaneously, we reimagined Birchview’s logo and brand elements, infusing them with modern elements and nodes to the brand’s beginnings.

We also conceptualized and executed a striking billboard design with concise messaging that showcases Birchview’s polished aesthetic.