Canadian Health Recovery Centre

CHRC is a privately held leader in holistic inpatient treatment for men’s mental health and addiction recovery. 

Tasked with revitalizing the brand and refining operational processes, our mission was to optimize market share and attract investors amidst the challenges of a global pandemic.

Fourm’s role extended beyond the traditional boundaries, encompassing the meticulous copyediting of assets such as video scripts and paid advertising campaigns. The goal? To ensure a seamless and consistent brand voice resonated throughout every touchpoint.

Guiding the transformation of lead generation and marketing communications across clinic channels, we embarked on a journey of a masculine rebranding, website redesign, and the implementation of customer-centric protocols.